Proton sponsors Le Tour de Langkawi for 17th year running
Proton has been a steadfast supporter of Le Tour de Langkawi since its inception in 1996, sponsoring each of its past 16 editions without fail. The 17th edition to be held this year is no exception as the company is sponsoring the symbolic Blue Jersey to be worn by the tour’s overall Sprint Champion for the third year running.
In addition, the company will also be supplying a fleet of its cars together with the relevant technical support, maintenance, and manpower resources to operate them. There will also be free merchandise giveaways accompanying the tour’s cavalcade.
“Le Tour de Langkawi provides Proton with a fantastic opportunity to showcase our range of vehicles not only to the local audience, but also the international riders, teams, officials and television viewers who will be following the race,” said Proton’s Director of Group Marketing, Branding and Motorsports, John D. Chacko.
This year’s tour will start with a 20.3km time trial around Putrajaya on 24 February before embarking on a 1414.8km route that goes as such:
– 25 Feb: Putrajaya – Malacca (151.0km)
– 26 Feb: Ayer Keroh – Parit Sulong (187.6km)
– 27 Feb: Batu Pahat – Muar (169.4km)
– 28 Feb: Ayer Keroh – Pandan Indah (190km)
– 29 Feb: Proton COE – Genting Highlands (108km)
– 1 Mar: Bentong – Kuantan (205.8km)
– 2 Mar: Pekan – Chukai (100.8km)
– 3 Mar: Kemasik – Kuala Terengganu (165.7km)
– 4 Mar: Tasik Kenyir – Kuala Terengganu (114.8km)
See also: 160 Proton vehicles to serve as Official Cars of Le Tour de Langkawi 2011
