Ecologic labels to advertise green credentials of Chevrolet cars

Ecologic labels to advertise green credentials of Chevrolet cars

Things like EfficientDynamics, BlueMotion, BlueDrive and the lot are very commonplace taglines affixed to modern cars. Essentially a label to boast of eco-friendliness, Chevrolet has taken green branding to the next level with the introduction of Ecologic labels to make their debut in the 2012 Chevrolet Sonic.

More than just stamping a stylized ‘Ecologic’ font on the bootlid, the labels will be located on the rear driver-side window where certain environmental features of the vehicle relating to manufacturing, driving and recycling are displayed for all to see.

Each claim on the Chevrolet-created labels is audited by Two Tomorrows, an independent third-party sustainability agency that provides auditing and assurance services to companies for environmental initiatives.

The label communicates vehicle-specific features in environmental aspects related to vehicle manufacturing and assembly, fuel-saving features such as advanced engine technologies, aerodynamics, lighter weight components or low-rolling resistance tires, and how 85% by weight of the vehicle can be recycled at the end of its lifespan.

“Chevrolet’s goal to invest millions in energy efficiency, renewable energy, and other lower- carbon projects to reduce U.S. emissions by up to 8 million metric tons demonstrates innovative
corporate leadership,” said Eileen Claussen, president of the Center for Climate and Energy Solutions (C2ES).


Graphic: Official Chevrolet release.


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