Perodua announces 2011 sales figures
Perodua suffered a slight dip in its sales for 2011, but was able to rally late on and close the year with about 180,000 sales. Despite not meeting its announced target of 195,000 sales, the company was still able to capture 30% of the total industry volume and retain its top spot on the sales charts for the sixth year running.
While the devastating earthquake in Japan last year did impact sales, the company was able to recover strongly thanks to phenomenal sales of the new Myvi, which sold 78,000 units despite having only half a year in the market. The Viva (60,675) and Alza (37,402) reported strong figures as well, but it is the Myvi, now with the option of 1.3 and 1.5-litre engines, that remains as the company’s star performer, combining with its predecessor to deliver 81,904 sales.
Amidst a less than optimistic global economic outlook for 2012, Perodua Managing Director Datuk Aminar Rashid Salleh stated that the company is ‘cautiously positive’ of its prospects this year, projecting a modest 4% growth with a sales target of 188,000 units this year. The company is currently in the midst of clearing a lengthy back log of orders that were taken back in 2011.
Perodua’s enduring success in the Malaysian market is widely attributed to the public’s perception of its high levels of built quality, instilled in its plant since being contracted by Toyota to build the Avanza MPV in 2004. Although UMW Toyota Motor no longer sources the Avanza from Perodua, Aminar was quick to credit the venture for helping to fast-track Perodua into adopting the much-lauded Toyota Production System, which remains in place today.
There was also impressive growth to report from its after sales team team. Service intake for 2011 was the company’s highest ever number at 1.71 million vehicles, accounting for some 51% of Perodua vehicles on the road. Sales of spare parts totaled up to RM205 million, another record. Aminar also added the recently concluded free rear safety belt installation programme was taken up by some 45% of affected Perodua vehicles. The company will still install belts for the remaining 55%, but no longer free of charge.
The company doubled its exports from 4,000 units in 2010 to 8,000 units in 2011. A target of 10,000 units has been set for this year, and as part of the company’s 5-year strategic road map, the long term goal is to export 20,000 units in 2015. Perodua currently exports to Singapore, Brunei, Mauritius, Fiji, Sri Lanka, Nepal, and the United Kingdom. The Myvi is exported to Indonesia and marketed as the Daihatsu Sirion.
