Perodua has launched the new Myvi 1.3 in Mauritius, marking the company’s maiden export of the new model to markets overseas. Mauritius has been receiving cars from Perodua since 1996, and there currently 1,227 Perodua vehicles on Mauritian roads ranging from the Kancil, Rusa, Kenari, Myvi, and Viva.
According to Perodua Managing Director, Datuk Aminar Rashid Salleh, Mauritius was a thriving market and he expects Perodua’s overall sales performance in that country to grow by 67% to 200 units in 2012 from 120 units expected this year.
In Mauritius, the Myvi is offered with the choice of Standard and Premium trim levels, each with the option of manual and automatic transmission. Customers have six colours to choose from, namely Mystical Purple, Ebony Black, Metallic Grey, Glittering Silver, Pearl White and Ivory white. From the latest numbers available, some 22 units are already on the roads.
The Myvi’s arrival in Mauritius is part of Perodua’s plan to drive up its export sales from an expected 8,000 units this year to 20,000 units by 2015. According Aminar, a five-year strategic road map is in place where Perodua plans to increase the export volume to its existing markets and at the same time explore new right-hand drive markets with similar standards to Malaysia.