Peugeot marks Sabah entry with 508

Peugeot marks Sabah entry with 508

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Peugeot’s footprint in Malaysia has now been widened to include Sabah, with the opening of a new Peugeot Blue Box in Kota Kinabalu. The new dealership consists of a showroom at 1Borneo Hypermall accompanied by a 2S centre to deal with after sales commitment in Kolombong.

Operating the new dealership is Angkatan Hebat Motor Sdn Bhd, appointed as Nasim’s sole Sabah-based dealer in June this year. The company is a unit of Angkatan Hebat Sdn Bhd, whose businesses include fleet management services for the Sabah state government as well as dealership of several other commercial and passenger vehicle brands.

As part of the dealership agreement, Angkatan Hebat Motor will look into expanding its Peugeot network to a few other cities in Sabah from next year onwards. With these dealerships in place, Nasim is aiming to capture between two and three percent of Sabah’s passenger car market.

To mark the brand’s official entry into the Sabah market, Nasim has announced that the Peugeot 508 sedan will be sold at an on-the-road price of RM171,697 in the state. The model was officially launched in Kuala Lumpur for the Malaysian market in mid-October.

Pictures: Official Nasim release.

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