BMW Motorrad 4S dealership in Puchong officially opens
BMW Group Malaysia and its partner Chear Motor has just officially launched the country’s second dedicated BMW Motorrad 4S (Sales, Service, Systems, and Spare Parts) outlet in Puchong. An opening ceremony was held last week attended by some 800 guests consisting of company senior management people and motor club members.
The opening of Chear Motorrad comes on the back of strong growth momentum of BMW’s motorcycle business in Malaysia. According to Mr Geoffrey Briscoe, Managing Director of BMW Group Malaysia, the company’s figures show positive year-on-year growth without fail since 2003.
“BMW Motorrad’s product portfolio, consisting of the GS Adventure bikes as well as more recently, the very first superbike, the BMW S 1000 RR and the luxurious supertourers of the BMW K 1600GT and the BMW K 1600 GTL have all been received positively here. This clearly shows that there is a growing demand for premium motorcycles in the country. Now with Chear Motorrad, we will be able to further meet this growing demand and offer the best in terms of our 4S philosophy to our discerning motorcycle enthusiasts and customers,” Briscoe added.
Echoing Briscoe’s sentiments, Mr. Chear Kin Keong, Managing Director, Chear Motorrad Sdn. Bhd. said, “We at Chear Motorrad are more than pleased with our new partnership with BMW which also marks another milestone for us in the premium motorcycle segment. This move is the next big step forward for us in our growth to be the leading motorcycle dealership in the country.”
At the opening ceremony, guests were offered the opportunity to test ride the BMW S1000RR superbike and the BMW F800GS. The new Chear Motorrad Sdn Bhd BMW 4S Dealership is located at Pusat Perniagaan Suria Puchong, Puchong Gateway, Selangor.
Pictures: Official BMW Group Malaysia release.
