Toyota Prius on display at IGEM eco conference

The International Greentech & Eco Products Exhibition and Conference Malaysia (IGEM) took place recently at the Kuala Lumpur Convention Centre from 7 to 10 September 2011, and one of the exhibits on display was the Toyota Prius placed there by UMW Toyota Motor Sdn Bhd.

Being held for the second time, the IGEM conference brings together industry players and professionals from various sectors to explore and develop opportunities in green markets, in line with increasing awareness of the general public towards issues of eco-friendliness and sustainability.

UMWT’s entry into IGEM is supported by Toyota Motor Corporation, and the objective of its presence is to showcase and heighten the public’s awareness on Toyota’s Hybrid Synergy Drive technology. The display booth of UMWT contains materials for visitors to learn about the history of Toyota’s hybrid powertrain development, how it works and how it benefits the environment.

Worldwide, Toyota has sold a million units of the Prius spread over three model generations. The third generation model was launched in 2009, and has been faced with overwhelming demand since. In Japan, Toyota has sold 31,000 units of this model with 180,000 names in their order books. Locally, UMWT has also moved 1,000 units into Malaysian homes, with demand boosted by Government tax incentives.

KON

Picture: Official UMWT release.

See also: Toyota Prius – Hybrid Car Gives 4.8 litres per 100 km Consumption