Perodua sales on the up
Having faced a slight decline for a number of months, Perodua’s sales figures enjoyed a substantial rebound from 8,900 units sold in June 2011 to 16,500 in July 2011, accounting for 32% of the country’s market share.
Both the Viva and Alza recorded improved sales, but the driving force of this surge is most certainly the all-new Myvi which accounted for 8,500 units of Perodua’s sales last month. Since its launch in June, some 25,000 signatures have been collected on the new Myvi’s order books, with about 10,000 cars delivered.
In total, Perodua has sold 95,900 units in the first seven months of this year, a 14% drop from the corresponding period in 2010 where 111,500 units found homes. Several factors conspired to cause Perodua’s drop in sales during the previous months. First of them was the Japan earthquake in March that wrecked havoc with the worldwide automotive supply chain. Domestically, there were also the recent amendments to the Hire Purchase Act 1967, fear of interest rate hikes, and increase in inflation playing in the minds of consumers.
“We are thankful to our customers for their continuous support for Perodua. We are also grateful for their patience in waiting for the deliver of their vehicles as we sorted out the production backlogs,” said Perodua Managing Director Datuk Aminar Rashid Salleh.
Looking forward to the rest of the year, Aminar said, “We believe sales momentum will continue moving into August to meet the strong demand for cars for the coming Hari Raya Aidil Fitri.”
“Perodua is also upbeat about its vehicle sales in the second half of the year with continued high production of the new Myvi to meet the strong demand, and the sorting out of the issues relating to the amendments of the HP Act 1967 between the Domestic Trade, Cooperatives and Consumerism Ministry, the banks, and automotive players recently,” he added.
In a separate development, the new Myvi has received a 4-star rating under the Malaysian Vehicle Assessment Programme (MyVAP) conducted by the Malaysian Institute of Road Safety (MIROS). Part of an initiative by MIROS to raise awareness on crash safety among the public, the MyVAP evaluation focuses on three pillars – active safety, passive safety, and conformance to 11 items under the United Nations Economic Commission for Europe (UNECE) regulations.
