Peugeot top among Euro marques in Malaysia
Official Peugeot distributor in Malaysia, Nasim Sdn Bhd, today announced its sales figures for the first quarter of 2011, which added up to 1,538 units – a 167% increase from 576 sold in the corresponding period in 2010. According to Nasim’s announcement, this gives Peugeot a 26% market share among European brands competing in the country, making them market leader amongst Continental makes.
According to Nasim CEO, En SM Nasarudin SM Nasimuddin, the company’s first quarter sales keeps it firmly on track to hitting its 7,000 annual sales target. He added that the company will launch another two models this year to further fuel growth.
Leading the line is the 308, which contributed 38% of sales with 588 units sold (Q1 2010: 458). The recently-launched 207 sedan follows close behind with 35% sales (537 units). Third in the list is the 3008, which sold 237 units to account for 15% of sales.
Nasarudin’s outlook of his company’s prospects are echoed by his COO Dato’ Samson Anand George, who said, “We are optimistic about the future and will introduce five new sales and service outlets, increasing our network size to 23 nationwide. Our Q1 sales result, along with the upcoming introduction of two new models puts us on the right track towards achieving our sales target of 7000 units this year.”
Peugeot vehicles sold in Malaysia are manufactured at Naza Automotive Manufacturing in Gurun, Kedah. The plant is preparing to roll out a C-segment sedan codenamed T73. The plan is to make 60,000 units of the T73 over a five-year period from 2012 to 2016, with some 60% set aside for export to right hand drive markets such as Indonesia, Thailand, Sri Lanka, Brunei, Australia, New Zealand and right-hand-drive countries in Africa .
