Kit Loong Tayaria establishes partnership with Pirelli

The Pirelli brand needs little introduction to the enthusiasts, but its exposure in Formula One would surely see its brand image further imprinted into public consciousness. Supported by this strong lift, Pirelli is now eying further growth in Malaysia, backed by a newly-minted partnership with Kit Loong Tayaria that allows Pirelli to tap into a nationwide network of dealers.

“Both the Australian and Malaysian Grand Prix have shown that Pirelli’s tyres will make a strong impact in the 2011 Formula One season. There was a lot of interest in the Malaysian leg event on how the tyres impacted race strategy and made the race more exciting. The use of the Pirelli tyres in Formula One have definitely brought more awareness of Pirelli in Malaysia,” said Mr Chiu Loo Tong, Executive Director, Pirelli Asia Pte Ltd.

L – R – Mr Chiu of Pirelli Asia, Mr Paul Hembery, Pirelli Motorsport Director and Mr Aw from Kit Loong IV (Picture by Kit Loong)

Supply for the Malaysian market will come primarily from Pirelli’s China plant in Yanzhou, which churns out over 4 million tyres a year. The state-of-the-art production facility is one of a few manufacturing plants capable of producing high-performance tyres in China, and it supports the bulk of Pirelli’s consumer demand in the ASEAN and Asia-Pacific region.

“Kit Loong Tayaria sees great potential in our partnership with Pirelli in Malaysia, especially with the greater visibility granted through its relationship with Formula One,” said Jacob Chen, CEO of Kit Loong Tayaria.

A Kit Loong Tayaria outlet

“We are already seeing more customers enquiring about Pirelli’s products and with our extensive customer service, we will make quality Pirelli tyres available through an extensive dealer network in Malaysia,” Chen added.

Pirelli’s presence in Malaysia dates back to more than 30 years ago. With renewed exposure via Formula One, and Kit Loong’s vast network, Pirelli is expecting continuous growth in coming years. Kit Loong will be carrying an extensive range of Pirelli tyres, ranging from the P Zero family to the green-themed Cinturauto.

Pirelli P Zero tyre used on the BMW X3

KON