Honda Malaysia announces new MD & CEO
Honda Malaysia Sdn Bhd today announced the appointment of Yoichiro Ueno as Managing Director and Chief Executive Officer with immediate effect. Ueno, 47, who is formerly Assistant Vice President of Automobile Sales of American Honda Motor Co. Inc., replaces Mr Toru Takahashi, who occupied the post since 1 April 2009.
In his previous capacity in Honda USA, Ueno was involved the overall planning and coordination of national sales and marketing activities in the US market. Ueno has served Honda for over 20 years, and his experience with the company includes stints in New Zealand, China, Thailand, and various countries in Asia, Oceania and North America.
Ueno talked about his last experience at American Honda saying that, “Although I was involved in strategizing the sales and marketing operation on the national level, I had a lot of opportunities to visit dealers in various states, which helped me understand the different business circumstances in each area, find out the common issues and propose the best plan to be executed on the nationwide scale. I was also deeply involved in improving inventory efficiency, such as sales and production planning, minimizing the inventory balance amongst dealers and enhancing logistic efficiency.”
Looking ahead at his task in Malaysia, Ueno noted that, “In Malaysia, Honda has not only established a strong brand image, it has also grown significantly in sales volume by approximately 18,000 units or +2.1% market share in the last three years. By working together with Honda Malaysia’s associates and dealers, I hope to upkeep the pace of growth and bring Honda Malaysia’s business to its next level.”
Pictures: Official Honda release.
