It may be modest compared to glitzier shows in Europe and America, but it certainly did not stop the 2010 edition of the Kuala Lumpur International Motor Show, which started in 1977, to rack up its highest attendance ever. After seeing some 28,000 visitors through the turnstiles on the opening day, the show closed on 12 December having attracted the attendance of 321,958 visitors.
“Despite the absence of some brands, overall the event was well received and had an impressive turn-out. We are delighted that exhibitors seized the opportunity to debut their greatest and latest products on a larger platform. With the success of KLIMS ’10, we hope that other brands will be eager to participate in the next show and enable us to further elevate this event,” stated Datuk Aishah Ahmad, Chairman of the KLIMS ’10 Organising Committee and President of MAA.
A KLIMS ’10 Gala Night cum MAA 50th Anniversary Celebration dinner was held last week after the show to celebrate its success. Mohd Nor Zainal Abidin had plenty to laugh about after walking away with a Toyota Prius sponsored by UMW Toyota Motor Sdn Bhd as a lucky draw prize. Fadzlina Zubairi and So Mee Chen won a Proton Saga each, also sponsored by Proton as a lucky draw prize.
Prizes were also up for grabs for exhibitors, and Honda Malaysia Sdn Bhd, who launched the Insight at the show, was given the Best Booth Award, while UMW Toyota Motor Sdn Bhd and Perodua Sales Sdn Bhd won first runner-up and second runner-up prizes respectively. Amongst the non-automobile booths, Tint Shop (M) Sdn Bhd was named the Best Booth with Ecotint (M) Sdn Bhd and Lec Auto Leather Marketing Sdn Bhd flowing close behind.
Besides Perodua’s Bezza and Proton five Pahlawan concepts, KLIMS ’10 did not see the debut of any new concepts, although several manufacturers chose to launch new models for our market at the show. Notable launches include the Hyundai Santa Fe, Kia Sorento, Peugeot 5008, and Nissan 370Z Roadster.