Perodua continues market domination from Q1 to Q3 2010
Perodua’s leadership of the Malaysian car market continues, as the Rawang-based car maker today announced its sales figures for the first nine months of 2010. From the corresponding period in 2009, Perodua’s sales jumped 15% from 122,900 to 141,100 units.
This increase has allowed Perodua to tighten its grip on the car market by controlling an estimated 31% of the total industry volume of 454,700 vehicles. Perodua started the year expecting to sell 176,000 cars, but announced a revision of that figure to 185,000 in July.
“The jump in the first 9 months was mainly due to the improving economic conditions as well as Perodua’s high quality product and services that meet the contemporary Malaysian lifestyle,” Perodua managing director, Datuk Aminar Rashid Salleh said.
“With over 141,000 vehicles sold over the 9 months period, we are on track to meet our 185,000 sales target. In fact, we do expect the possibility of exceeding this revised target based on the current momentum,” he added.
Things are looking for them in after sales too. From 1.18 million cars in the corresponding period for 2009, Perodua’s intake of vehicles for servicing has increased by 5.5% to 1.25 million for the first three quarters of the year.
“The year-to-date intake performance even beat our own internal intake target of 1.23 million intakes by 1.7%,” he added. Perodua’s year-to-date market share of service intake is 46%,” said Aminar.
“This means that out of 100 perodua vehicles that are on the road 46 come back to us for servicing. I would like to take this opportunity to thank the public for their trust and support,” he added.
