Ladies Day at Swedish Marque
It often pays to be women. Bars and pubs have ladies nights which entitles women to cheaper, and sometimes free, drinks. That concept was recently adopted by Volvo dealer Swedish Marque, who organized a ladies day exclusively for UOB Lady cardholders.
“Working with UOB who have an excellent clientele of lady drivers and Bobbi Brown, the experts in make-up, we found this excellent synergy to give these ladies a very special treat,” said Jack Zaal, GM of Swedish Marque.
The day’s agenda included activities such as a safety workshop and make-up tips by experts from Bobbi Brown. We wonder if any of the cars were also offered at special prices too.
This is not the first time Swedish Marque embarked on promotions to target lady customers. Previously, they have dangled Bobbi Brown vouchers for every female customer who test drives the Volvo S40 2.0 Powershift.
KON
It is a good idea. I think Suzuki should do the same for it just launch Suzuki Alto. The Pink Alto will be the best targeting Ladies. Should proposed that any ladies test drive the Suzuki Alto be given a SPA treatment free