EON Bank launches new H-P campaign for 2010
The EON Bank Group, as of 2009 the third largest car financier in the country, stepped up their marketing efforts for 2010 with the launching of a year-long campaign dubbed Super Cash, which entitles customers participation into a cash prize lucky draw.
The contest is eligible to all customers with approved and disbursed financing for ANY car hire-purchase throughout the group, with a minimum loan amount of RM50k spread over a repayment tenure between three and nine years.
There will be two half-yearly draws – once in July, and once more at the campaign’s conclusion. For the first draw, customers stand to win a first prize of RM28,888, a second prize of RM8,888 or one of five third prizes of RM1,888. Customers signing up during the first half of the year also qualify for the second draw, which offers a grand prize of RM88,888 and 12 other cash prizes worth a total of more than RM56,000. In addition, consolation prizes of EON Bank’s personalised Touch N’ Go and Smart Tags are also thrown into the mix.
“This year we want customers looking for car financing to remember EON Bank as The Preferred Malaysian Bank, for two reasons,” said Michael Lor, EON Bank Group’s Chief Executive Officer.
“Speedy approval is paramount to car buyers and we have the fastest approval in the country with our AM/PM turnaround, so if you submit your car financing application in the morning with the relevant documents, you will actually have it approved in the afternoon. The second reason is that we are putting cash into customers’ pockets with our Super Cash campaign,” Lor added.
“Our past hire purchase campaigns have always been very well received as customers are assured of rewards they can truly appreciate, while enjoying our speedy approvals. We are confident that this year, with the Super Cash campaign, we will meet our 2010 target of RM4billion in disbursements,” explained Lor.
In 2009, EON Bank was able to attract 41,000 hire-purchase applications during the period from April to September 2009 with its ‘HP 0% Interest Rate’ campaign. That period saw EON Bank disburse loan amounts worth over RM1.4b, and thus making them the country’s third largest car financier with a loan base of RM11b.
“With great campaigns, promotions and new products in store for 2010, we are firmly on track to becoming The Preferred Malaysian Bank! This Super Cash campaign is yet another example of the great things our customers can expect from us,” said Lor
