Nasim undertakes rebranding exercise
Inline with the recent introduction of a new brand identity for the Peugeot marque worldwide, official distributor in Malaysia, Nasim Sdn Bhd, is set to embark on a similar exercise with its dealers and branches. No longer ‘Engineered to be Enjoyed’, Peugeot’s new motto has now become ‘Motion and Emotion’, with a new lion and typeface to go with it.
Expected to complete by the end of 2010, Nasim’s re-branding work will first be seen in four new and upcoming branches at Ampang, Puchong, Ipoh and Melaka. The existing network of ten branches and eight dealers will gradually be brought in line as the year progresses.
“This new identity is part of Peugeot’s strategy towards becoming a global brand. As the exclusive distributor of Peugeot vehicles in Malaysia, we must play our part in adopting this new brand strategy. I believe this new brand identity is timely. This is the start of a new decade and a new era for Peugeot,” said SM Nasarudin SM Nasimuddin, Joint Executive Chairman of the Naza Group.
This latest incarnation of the Peugeot Lion, a symbol that has constantly involved since its introduction in 1858, returns to ‘a more simplistic design but more dynamic with a new posture and fluidity’. A bi-metallic effect is also created with a contrast of matte and lustrous finish. The Peugeot RCZ, scheduled for launch in France soon, is set to be the first car bearing this new symbol.
On a global perspective, Peugeot expects to complete the re-branding exercise worldwide by 2012, and also aims to be the world’s seventh largest car maker by 2015, up from their current position of tenth.
Between now and 2012, expect to see no less than 14 new Peugeot models in various markets worldwide. Peugeot’s current model strategy will see them introduce a new range of crossovers, MPVs, and SUVs, in addition to electric vehicles which embody the spirit of the 2.5m-long four seater BB1 concept.
As part of its strategy to penetrate new markets, Peugeot recently picked the Naza Group to spearhead its expansion to other right-hand drive markets in the Asia Pacific region.
