Continental opens new Asia HQ in China
Continental AG continues its expansion in Asia as a key manufacturer of automotive components with the opening of a new HQ and R&D centre in the Yangpu district of Shanghai, China. The new facility has a floor space of about 15,000 m2 distributed over 16 floors.
Situated along Dalian Road, the facility now houses 700 employees, with reassignments and new hires set to boost the figure to 900 by early 2010. In terms of the role it plays in the Continental Automotive Group, the new HQ will play an important role in the groups R&D work for vehicle electronics.
Complementing the function of the new HQ is another tech centre in Jiading, Shanghai, which now focuses on vehicle application development and systems testing, covering braking systems and engine electronics. Put together, these two sites cost Continental a whopping €60 million.
Although Continental is a key supplier of automotive components to scores of manufacturers, the brand’s association beyond tyres is known to few out of the motor industry. As we found out in a trip to one of their key plants housed in Seberang Perai, Penang, the Automotive Group accounts for about 75% of Continental’s headcount in Asia.
KON
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