Proton Edar Offers Free Holidays for Proton Buyers
Petaling Jaya, 30 October 2009 – Proton Edar launched its Drive For Holidays campaign yesterday as an end of year sales push. At the launch ceremony at the Mutiara showroom, Proton Holdings Berhad Group Managing Director, Dato’ Haji Zainal Abidin Syed Mohamed Tahir, accompanied by Proton Edar Chief Executive Officer, Mohamad Shukor Ibrahim, was there to brief the media.
“It has been a fairly good good year for Proton and we want to give back to consumers by offering them this exciting year-end holiday packages with their nee Proton car purchases. We have, for the first time in 36 months, captured the No. 1 position in Malaysian car ales for two consecutive months of June and July, and we have broken our sales records for Saga and Persona in July. Saga has also been awarded the Best Model of the Year 2009 at this year’s Asia Pacific Frost & Sullivan Automotive Award, the 4th award won by Saga since its launch in January 2008. The Exora has also been receiving very positive response from the public with sales exceeding 22,600 units since its launch in April, and has also won the Best Local Assembly MPV award from Asian Auto VCA Auto Industry Award 2009,” said Dato’ Syed Zainal.
“Moving forward, especially in responding to the newly announced revised NAP, Proton will intensify its efforts in producing products that are competitive to both domestic and international markets. We look forward to launching new exciting products that fit our aspiration to build the right car, at the right time and at the right price,” he added.
He continued to explain that the overall approach to this campaign was to encourage family bonding by going for holidays together at local destinations.
The Proton Drive For holidays will commence from 1st November 2009, and will end on 31st December 2009. Under the campaign, customers who purchase a new Exora or Persona registered within the promotional period will instantly get a free three-day-two-night stay at one of 33 participating hotels within Malaysia.
All customers who purchase any Proton model during the promotional period will also be entitled to enter a SMS contest to win one of seven handphones offered daily. The winners will be picked from the fastest to answer three random questions via SMS.
Winners of the SMS contests will go on to participate in an MMS contest; they are to send a picture of the favourite part of their new Proton car and describe it creatively with a caption. Participants stand to win cash prizes coupled with a three-days-two-nights holiday at exciting holiday destinations all over Malaysia.
