Quality improvement and attractive sales packages increase PROTON’ s Brand Acceptance
SHAH ALAM, 22 October 2009 – Four lucky monthly winners of the PROTON Drive for Cash contest today not only won themselves big cash for buying a Proton car but were also treated to a circuit test drive and demonstration on the Saga, Persona and Lotus Elise as well as a defensive driving demonstration by PROTON testing instructors.
The contest, organized by PROTON Holdings Berhad’s main distribution arm, Proton Edar Sdn Bhd, was in conjunction of the PROTON Drive for Cash Campaign. The contest, which ran from June to August 2009, received overwhelming response from customers with cash prizes worth RM500,000 to be won weekly and monthly.
In general, winners were selected based on the creativity of their slogans. The monthly winners were shortlisted from a pool of best weekly submissions whereas the one Grand Prize Winner was selected from the best of the pool of monthly submissions. The monthly winners, who each won RM20,000 for their winning slogans, were Tan Kay Pau, 20, from Batu Pahat (June); Loh Kam Fook, 47, from Kuantan (July) and Lim Tzaw Feng, 23 from Johor Bahru (August). The Grand Prize Winner, Anisah binti Alias, 23, from Kota Bharu who bought a Persona 1.6L, won herself RM50,000 for her winning slogan “Inspired by strong nationalism, fired by bold imagination, conceived with great passion, they are born to lead the nation.”
Present at the prize-giving ceremony was Proton Edar Chief Executive Officer, Mohamad Shukor bin Ibrahim. He said that the contest had received an overwhelming response of 7,810 entries. “The campaign was successful in meeting its objectives as our registration numbers for June and July had impressively increased to 14,065 units and 15,809 units respectively, placing us on the number 1 position in Malaysian car sales for the said months. Apart from the cash prizes, the attractive offers put forward by the campaign was also a hit with our customers,” said Mohamad Shukor.
“Confidence and acceptance in the market towards our brand has increased, and this is eminent in the increase of our sales numbers. Even after the festive season, the bookings are still coming in strong. We believe that car buyers have now started to notice on how we have improved in our product and service quality, which is evident in our hot selling models, the Persona, Saga and Exora. The achievement of topping the country’s sales chart in June and July is an achievement that we strive to repeat in future months,” said Mohamad Shukor.
“For the year end, we have more attractive campaigns and offers lined up for our customers. To all our customers, look out for these special offers and thank you for choosing PROTON as your preferred brand,” he continued.
