New CEO Takes the Helm at Hicom-Chevrolet
Kuala Lumpur, 12 February 2009 – Chevrolet is on target to achieve its objective of making Chevrolet one of the top five non-national brands with Mr. Sanjeev Garg as the new CEO of the company.
Sanjeev has initiated a number of aggressive marketing and sales initiatives. Currently running is the ‘Zero interest for 9 Years’ value promotion which started in mod-January. This promotion is for three Chevrolet models, the Aveo, Optra and the Captiva. It has received encouraging response, with more than 20 customers signing up just before the Chinese New Year holidays in late January.
Mr. Sanjeev said Chevrolet’s marketing programs are centred on putting customers first. “We will continue our Chevrolution mantra to always keep our customers’ best interests in mind by delivering on our promise of quality products and value. Our focus this year is on improving the customer after-sales experience through total customer care and peace of mind every step of the way,” he said at a media gathering held here today.
Sanjeev also announced bold sales projection based on several after-sales enhancement initiatives, despite an expected market downturn. “We have the all-important ingredient – great products. Even with all the challenges, I am ever determined and confident in turning the brand around through stimulating marketing and sales programs. Therefore, we are very confident that we can achieve a significant growth in sales despite the current adverse market.
Enhancements to the Chevrolet after-sales network include a wide expansion of the dealership network of 20-25 Chevrolet dealerships across the country, including Kuching and Kota Kinabalu.
Chevrolet will also have two new model launches and two model upgrades this year.
At a question and answer with the media, Mr Sanjeev is clearly a man who has had vast experience in the motor industry, especially in the customer service, sales and marketing areas, albeit not in this country. He is a hands-on type of person, and is one who is not afraid to go down into a service bay and work alongside his people.
Autoworld welcomes you, Sanjeev – Welcome to Malaysia, and please enjoy your stay here.
