Mercedes-Benz Gears Up For Formula One 2008
Kuala Lumpur, 3 March 2008 − The Formula One Grand Prix in Malaysia is back this year for the 10th time at the Sepang International F1 Circuit. Riding the crest of the wave of the excitement building up to the upcoming Formula One event, Mercedes-Benz Malaysia launched an exciting marketing campaign at participating Mercedes-Benz Autohaus showrooms.
Every customer who places a booking on the new Mercedes-Benz E-Class from 11 February 2008 to 10 March 2008 will be entitled to a pair of Vodafone McLaren Mercedes Formula One party tickets and a pair of Formula One limited edition goody bags worth USD300.
The promotion also offers customers the opportunity to participate in a contest to win five first prizes of one pair of paddock passes including exclusive pit lanes visits, five second prizes of one pair of K1 platinum grandstand passes and three third prizes of TAG Heuer Formula One introductory packs which includes a TAG Heuer Formula One watch and two TAG Heuer T-shirts.
To add further pizzazz, a nationwide Formula One Openhaus (Open House) at participating Mercedes-Benz dealers will take place on 23 March 2008. On that day, Mercedes-Benz enthusiasts will be able to watch the live telecast of the Formula One Grand Prix in the respective Autohaus showrooms. Test drives of Mercedes-Benz cars will also be conducted for interested customers.
“For this Formula One season, Mercedes-Benz Malaysia is pleased to present their team drivers, Lewis Hamilton and his new team mate Heikki Kovalainen. Last season, Hamilton put on an impressive performance with a second place title in his first Formula One Grand Prix championship. He also established some good records for his fellow race drivers to beat. And with Kovalainen’s striking résumé of wins and podium finishes, we are geared for another exciting Formula One season,” said Florian Mueller, Vice President of Sales and Marketing, Mercedes-Benz Malaysia.
Complementing the strong driver team this year is the new Vodafone McLaren Mercedes MP4-23 – a car which represents a step forward and has evolved from its predecessor with new upgrades on aerodynamic surfaces, wings, bodywork, bargeboards, and additional bodywork components. Powered by the Mercedes-Benz FO 108V engine, the new MP4-23 adheres to the Formula One engine regulations for the 2008 World Championship season, which represents a continuation of the basic rules introduced in 2006 based around the concept of the 2.4-litre 90-degree V8 power units succeeding the 3-litre V10 engine regulations.
