Golden Steering Wheel for new Audi A4
Ingolstadt, Germany, 8 November 2007 – The new Audi A4 is not in the showrooms yet, but already an award-winner: the German newspaper “Bild am Sonntag” has voted the new midsize saloon with the four-ring badge.
best vehicle in its class and presented it with its “Golden Steering Wheel”.
The Audi A4 won against strong competition in the midsize class.
Rupert Stadler, Chairman of the Board of Management of AUDI AG, took
receipt of the prize – one of the most important awards in the automotive
industry – in Berlin on Wednesday. “This is a great success for the new A4 and
the Audi brand, backed by a motivated and committed team,” said Stadler at the
award ceremony.
Once again this year, the “Golden Steering Wheel” jury, which is made up of
VIPs, technical experts and professional racing and rally drivers, had the chance
to test out the nominees for themselves. The jury found the Audi A4’s dynamic
qualities to be just as impressive as its design, equipment and comfort.
With sales totaling 8.5 million vehicles, the Audi A4, including its predecessor,
the Audi 80, is the best-selling model in the company’s history. Thanks to Audi
drive select and the engines, which all have direct injection, the Audi A4 enjoys
a unique technological position in the segment. It will be launched in December.
The “Golden Steering Wheel” has been awarded to the year’s best new car
models since 1975. This prize for the Audi A4 is already the 16th win for an
Audi. The Audi A6 was awarded a “Golden Steering Wheel” in 2004 and the
Audi Q7 followed suit one year later.