Ford Malaysia Confident of New Focus Success
Ford Malaysia Confident of New Focus Success
SHAH ALAM, 17 Oct 2005 – Ford Malaysia is expanding its product range with the Malaysian launch of the international award winning all-new Ford Focus 1.8L Ghia sedan.
The all-new Ford Focus 1.8L Ghia has set new benchmarks in its class throughout Asia and the world and offers a unique combination of sleek European design, German engineering and superior driving dynamics.
After a successful roadshow last month, the four-door stylish sedan will be available in all Ford dealers nation-wide from tomorrow to give Malaysian customers their first true alternative to the traditional car choices.
Mike Pease, Managing Director of Ford Malaysia, said “Focus is proven the world over – and the time is right to bring the best compact car in the world to Malaysia.”
“This latest second generation all-new Ford Focus has been developed and re-engineered from the original award winning Focus which has swept more than 78 awards internationally and sold five million units worldwide since its introduction in 1998. The new Focus retains all the strengths for driving dynamics, excellent road-holding and handling of the original model; and is now complemented with modern, progressive styling, high levels of craftmanship and build quality, and added customer features. We know it will be equally successful in Malaysia.” he added.
The all-new Ford Focus Ghia is powered by a 1.8L Duratec engine that employs state-of-the-art combustion technology to deliver high levels of performance and fuel economy. It provides responsive high torque at low speeds, to let drivers enjoy the best of the ride and handling attributes of the Focus.
Never before have Malaysian customers been able to own a European-designed and German engineered car in this category with dual electronic air conditioning control with rear seat vents, leather seats, sequential sports shift transmission and full safety features – all at a price tag of RM119,888 on-the-road without insurance that makes it the best value for money buy in the market.
In addition, the first 100 customers will receive an iPod as a launch day bonus.
The all-new Ford Focus also comes with Ford’s standard 3 years/100,000 km warranty and an optional extension up to 5 years/150,000km under its Extended Warranty Care (EWC) programme to further improve cost of ownership and resale value.
The all-new Ford Focus 1.8L Ghia comes in five colours — Panther Black, Magnetic Silver, Platinum, Sonic Blue and Techno Silver — to match the beige all-leather seats.
Customers can test drive the Ford Focus at any of Ford’s 32 sales and service dealerships.
