Win a Ford RS 2.0
Caltex’s “Senang Menang” Returns with a Ford
to Reward Customers
December marks the beginning of an exciting three month period of prizes, travel and fun for Caltex customers with Caltex Oil Malaysia Limited (COML) bringing back its easy to win “Senang Menang” Contest loaded with even bigger and more exciting prizes.
For the latest round of the tremendously popular “Senang Menang” contest, COML has teamed up with Ford Malaysia to offer a pulse racing red 2.0L Ford RS Lynx, worth RM113,888.00 as the Grand Prize, as well as loads of other exciting prizes including electronic products, cash, the chance to travel and Caltex Vortex petrol vouchers.
“The Senang Menang Contest is our way of rewarding our customers while making each stop at our stations and Star Marts an exciting one as almost every purchase gives them the opportunity to participate and win one of the attractive prizes offered,” said brand manager for Caltex, Razaleigh Zainal
“It’s all about adding value for our customers when they come to Caltex as we want to be number one in their hearts and minds,” added Razaleigh.
Anyone who makes a minimum RM5 purchase from Caltex’s Star Marts with at least RM30 of Caltex fuel is eligible to enter the “Senang Menang” Contest and the opportunity to win one of the many prizes.
All they have to do is spot the differences between two images on the contest form and complete a tagline as the tiebreaker.
“The idea is to make it simple and fun, so that anyone who walks into a Caltex station has the chance to win a great prize,” said Razaleigh.
The “Senang Menang” contest also marks the first time that two of the most well known consumer brands in Malaysia, Caltex and Ford, have teamed up for a consumer promotion in a combination of their respective strong brand values and heritage on Malaysian roads.
“Generations of Malaysians have grown up with both Caltex and Ford serving their driving needs and recognize them for their quality and performance,” said Razaleigh.
“The 2.0L Ford RS Lynx is a performance vehicle that is recognized for its superior ride and handling and we are happy that one of the lucky contestants will be able to drive away with this vehicle,” said Spencer Lee, Brand Manager Truck & Car, for Ford Malaysia.
Offering more than RM200,000.00 worth of prizes, the “Senang Menang” contest will begin on 22nd of December 2004 and will run until the end of February 2005. More details of the contest are available in major newspapers as well as at all Caltex stations and Ford dealerships.
“The first Senang Menang contest was a tremendous success and we’ve made the second one even more exciting, so we hope everyone will join in the fun. You never know what you could win with Caltex until you try,” added Razaleigh.
