DOH Promises Cheaper Honda Parts

DOH Promises Cheaper Honda Parts

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As reported in our story on July 2nd, DRB-Oriental Honda (DOH) will slash the retail prices of Genuine Honda Parts by up to 30%. This was confirmed today by the company’s Managing Director/CEO Mitsuru Ozaki during the official opening of its Parts Centre in Port Kelang, Selangor.

Apart from the goodwill that DOH wants to build up with its customers, the move is also aimed at reducing the demand for imitation parts. According to Mr Ozaki, their investigations has revealed that at least 50% of Honda parts sold in Malaysia were imitations. Such a situation is obviously unacceptable to DOH; more than the loss of sales of its own Genuine Honda Parts, it is concerned that Honda owners run the risk of damage to their vehicles because imitation parts are significantly inferior in quality and reliability.

The Parts Centre will store over RM10 million of Honda parts, mainly for four models. Specifically, there will be parts for Civics from 1988 onwards; Accords from 1990 onwards and all generations of the City and CR-V. An Electronic Parts Catalogue on CD-ROM, which consists of over 120 individual catalogues, will be issued to all dealers and updated every two months.

To minimise inconvenience to customers, DOH will despatch parts from the Parts Centre to Klang Valley outlets at least twice daily. For the rest of Peninsula Malaysia, the aim is to get the parts to customers within 24 hours and for East Malaysia, within 48 hours.

Earlier, speaking to AUTOWORLD.COM.MY, Abdul Rashid Rahim, President/Chief Operating Officer of DOH, said that besides providing after-sales services to owners of Honda vehicles brought in by independent importers (the so-called ‘grey imports’ and ‘reconditioned cars’) – something which Kah Motors has previously refused to do – the company would also help them obtain original parts if they wanted to buy them.

“Supporting owners of the ‘gray imports’ is not something we will emphasise since it should be appreciated that those companies which sell them do not invest much in after-sale services and just sell the cars. Nevertheless, DOH will not turn away these owners as they are still Honda customers,” he added. “Of course, due to the great variety of models Honda offers worldwide, it is possible that we may not have the required parts but we can still help owners to get them.”

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