First Mercedes-Benz Boutique In Asia-Pacific
DaimlerChrysler has opened the first Mercedes-Benz boutique in the Asia-Pacific region at Singapore’s Changi Airport. The boutique, situated in Terminal 2, occupies a shop space of 114 square metres. It is open from 7 am till midnight daily.
“Singapore Changi Airport has been chosen as the pilot base to implement the first Mercedes-Benz boutique concept for Asia as it is a major communications hub for the Asia-Pacific region,” said Frank Messer, President and Chief Executive Officer of DaimlerChrysler South East Asia Pte Ltd. “Additionally, its track record as an award-winning airport with sound infrastructure and solid support services will ensure that the Mercedes-Benz boutique gets off to a good start.”
The boutique is intended to serve as a window of opportunity to showcase the Mercedes-Benz brand vitality on an international arena and is a part of the company’s on-going efforts to enhance our range of customer services.
“It will enable customers of all ages to experience the world of Mercedes-Benz,” Mr Messer added.
Customers can enjoy shopping for exclusive three-pointed star merchandise based on four themes: Classic, Motorsports, Innovation and Lifestyle. To highlight a select few, there are lifestyle accessories, model cars, F1 items, children’s toys, golf items and a “limited edition” corner
The boutique also carries a collection based on “Story of Passion” – the theme for the 100th year celebration of the Mercedes-Benz brand. To celebrate this event at the boutique, a replica of the first motorcar produced in 1886 is being prominently displayed.
