EON Sales Up by 11.48% in 2000

Edaran Otomobil Nasional Berhad (EON) closed its sales in 2000 with a total of 125,860 Proton cars sold, up 11.48% against the previous year of 112,898 units. The achievement, according to EON Managing Director Datuk Adzmi Abdul Wahab, was recorded on the back of positive measures in economic recovery enacted by the Malaysian government and the innovative marketing strategies the company took during the difficult period.

The Proton Iswara was the company’s best-seller – and therefore the most popular car in Malaysia – with 57,766 units sold. It was followed closely by the Proton Wira Sedan which saw 50,790 units sold (the Wira Aeroback is sold by USPD). The new Proton Waja, which went on sale from September 2000, provided a boost to the sales with 5,717 units sold, while the flagship Proton Perdana recorded 11,587 units sold.

Compared against 1999 figures, the Iswara saw a decrease of 12.07% while the Wira Sedan had an increase of 17.86%. As a result of increased output, Perdana sales jumped by 333.45%.

To date, the company has sold 1,303,719 Proton cars in 16 years, the volume brining in approximately RM41.6 billion in sales.