High Customer Satisfaction Rate for Waja

Following the “Meet the Waja Owners” Campaign which was linked to the “Free Pre-Inspection” campaign from November 19th to December 7th 2000, Proton found that 88% of 361 owners who were interviewed were satisfied with their Proton Waja. The survey was conducted by Proton’s Quality Management Division and involved owners mainly from the Klang Valley area with some from Malacca, Penang, and Terengganu.

The figure is said to be ‘unprecedented’ as previous surveys have had satisfaction rates no higher than 60%. The survey also revealed that 26% of owners previously owned another make while 76% percent were owners of other Proton models before buying a Waja. And regardless of whatever car they owned before, 67% expressed that they were very satisfied with their Waja compared to the car they had been driving before.

Proton has indicated that the event is just one of many that will come and is part of the manufacturer’s new approach of meeting customers face-to-face to obtain direct feedback for its future products. Valid customers’ suggestions will be incorporated into the design of new products. Additionally, all Waja owners have been given a special telephone number to call if they have feedback to offer the factory.