By enhancing the services at its petrol stations, Petronas Dagangan Bhd is aiming for the leading position in the petroleum retail business in Malaysia. Over the past few years, the company has been active in incorporating its Mesra convenience stores at its stations and has set a target of having no less than 100 such stores nationwide by the end of 2000.
The Mesra convenience stores have proven a successful way of drawing customers to Petronas stations, especially with their wide variety of offerings from snacks to newspapers to auto accessories. The bigger Mesra stores even have fast food stores and internet stations on their premises.
Besides sundry goods and fast food, Petronas also wants to make it more convenient for customers to do banking transactions. Towards this end, it has collaborated with Maybank to provide electronic banking facilities at its petrol stations. The first such facility was opened in September last year in Kuala Lumpur.