E-AUCTION OF NEW PERODUA MODEL

Complementing its efforts to popularise on-line auto purchasing, Perodua is offering one unit of its new model, the Kenari, for an on-line auction. This will be the first time in Malaysia that a car has been put on auction using the internet and the total amount paid by the successful bidder will be donated to various charitable organisations through BAKTI, whose patron is Datin Seri Dr Siti Hasmah Mohd Ali.

Announcing the unique promotion, Perodua Managing Director Datuk Abdul Rahman Omar said that auctioning will commence from 9 am on June 1st 2000 and the last bid will be accepted not later than 12 noon on June 9th 2000.

“The successful bidder will be presented the new model by the Prime Minister during the launching ceremony on June 14th,” he said.

He revealed that three more units of the Kenari had also been donated by Perodua for auctioning during the launch event (with the proceeds also going to charity) but three parties had already submitted substantial bids of RM100,000 and more for each unit. They are Daihatsu Motor Company of Japan (a shareholder in Perodua), Perodua’s vendor group, and Perodua dealers.

“I think that the e-auction unit can fetch up to RM80,000 so in total, at least RM400,000 or more should be collected for distribution to charity through BAKTI,” he said.

The Kenari being auctioned on-line will be a special one as it will have leather-upholstered seats and steering wheel and also leather door trim. The centre cluster of the dashboard will also be laminated in a special light grey and the exterior will be pearl white. And it will come with the pre-booked registration number of ‘WHP 9′.

“We managed to get a special price from JPJ for the registration number which I think would normally cost between RM25,000 and RM30,000 if obtained through the tender system,” said Datuk Abdul Rahman. “So the value of the Kenari being auctioned will be in the region of RM80,000.”

He clarified that the successful bidder, if not paying the entire amount, would only be able to obtain H-P financing for the normal retail price of the car, ie around RM40,000 and not the amount bid.

The on-line auction is being managed on behalf of Perodua by www.lelong.com.my , an affiliate website of autoworld.com.my which is the leading on-line auction website in Malaysia.

To find out more about the on-line auction of the year or to place your bid, visit www.lelong.com.my/kenari.