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A1 Team Malaysia Stars On The Big Screen

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Posted 19 August 2009 - 09:52 AM


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A1 Team Malaysia drivers Fairuz Fauzy and Aaron Lim made their big screen debut last week with the first airing of two new PLUS public service announcements which started to screen at local movie theatres. The A1 Team Malaysia commercial partner is at the forefront of road safety campaigns and the team was delighted to help with their latest advertisements.

Fauzy features in a campaign to encourage drivers to wear their seatbelts. The central character, Yus, is one of Fauzy’s biggest fans. He is passionate about cars and motorsport, but he does not wear a seatbelt. His friends all try to change this, but their efforts fail. The young driver then meets Fauzy, who greets him and signs an autograph. Fauzy’s parting words to Yus are to tell him he needs to wear a seatbelt. The A1 Team Malaysia driver’s strong directive prompts Yus to change his habit and he puts his seatbelt on.

Fauzy says of the campaign, “PLUS plays a very important role in road safety and encouraging drivers to drive more safely. I was very pleased to be able to be part of this new campaign which focuses on the necessity to wear a seatbelt when driving. I know just how important it is to buckle up correctly, whether it is in a road car or my A1 Team Malaysia A1GP car. In the event of an accident a seatbelt can be a life saver and minimise injury, so it is sensible, as well as legally compulsory, to adhere to the advice that PLUS is communicating through this advertisement.”

The second public service announcement centres on bad driving habits and features Lim. The advertisement draws parallels between A1GP motor racing and road driving. The message delivered through this campaign is that the secret to driving well in both A1GP and on the road, is safety.

Lim said of his role in the advertisement, “I am very proud to be part of this new PLUS campaign. Safety is key in driving, whether it is on the road or the race track, so it is very close to my heart. The announcement with which I was involved demonstrated the importance of safety by highlighting the potential outcomes of poor driving standards and skills. I hope that the young drivers of Malaysia will heed the advice given by PLUS and help to reduce the number of accidents and injuries on our roads.”

The public service announcements are now playing in movie theatres in Malaysia. They are usually shown before the main feature film, during the advertisements and movie promotions. With the Hari Raya Aidilfitri festive season approaching, PLUS is also planning for the announcement to be shown on national television as part of its campaign to reduce road accidents.

Jaime @ AW