Yes, Facebook is partly to be blamed. However, there is no excuse as the forum software (IP Board) does have Facebook integration. So postings in this forum can be mirrored on Facebook too. Unfortunately this feature was not implemented by the AW owners.
Another factor is that there are new sites like Paul Tan that offer a better service to readers and advertisers. AW has failed to keep up with the times due to lack of technological investments. The newer sites have newer and more attractive technologies.
Yes, most of the people present during AW's heydays have largely left. I do not think AW can go back to its glory days unless a complete change in the business model and staffing levels is reviewed. The owners of AW will have to look at this whole thing seriously. AW will surely die without commitment from the owners and users.
Hi flee,
FB has nothing to blame at all, that is not really a forum in the first place and not competing with AW at all.
Check again what really happen back then that really caused AW went silent. AW Forumners left for another forum because the AW made few big mistakes. I can tell you that the representatives from other brands in AW that kept things fun have left as AW tend to overprotect the bunch and pissed off the representatives that stay ethical and also the majority forumners.
Paul Tan is not even that great yet that website would cause line slowdown badly. Their review is crappy like others only thing is that they have more photos, nothing else and their writeup just another empty talk that would pick sides to bash. Our infamous AW moderator wanted to follow that bad example, therefore his writeup too never improved then why people bother to read. Over Paul Tan, people don't really read those thrash review, only to see the photos.
Look, cbsteh that is 1 of the bunch is here too. They don't have anywhere else to go as other car forum would not protect the bunch like what you get here.