A lot have been said about Ford in motorsoprts, critics, suggestions,
explainations and all that.
I think Ford should keep up the involvement in motorsports, not only
running a team (YSKhong Racing) but should put in a little more efford in
marketing with the race team. The publicity in motorsports must be more
cleverly used as a marketing tool, ie road shows, properly orgn skill
driving demo, Ford day at Sepang circuit for publicity using the
connection to the local racing team. Even in this coming MME race, the
team should move the race car around selected FC showrooms, maybe offer a
couple of lucky customers a ride in the race car at the tracks, etc.etc
Look at those days with the TX-3's, 1.6 + 1.8, that time Team Castrol
Ford, sales for this models was OK isn't it.
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Motorsports-good marketing tool
Started by
topgun
, Aug 11 2003 11:56 AM, No replies to this topic